The recent ‘Character Licensing Fair 2024’ in Seoul marked a significant milestone for K-Pop, showcasing its potential as a powerful cultural export. With over 22,000 attendees, the K-Pop special exhibition presented by HANTER Global has set the stage for the future of K-Pop IP.
K-Pop Special Exhibition Attracts Massive Crowd
From July 18 to 21, the ‘Character Licensing Fair 2024’ held in Seoul’s COEX featured a groundbreaking K-Pop special exhibition that drew attention from fans and industry leaders alike. The event, which was the first of its kind, showcased the rich history of K-Pop and its evolution as a cultural phenomenon, highlighted by the presence of popular girl group tripleS as the official ambassadors.
Why This K-Pop Exhibition is a Game Changer
The K-Pop special exhibition at the Licensing Fair is not just an event; it’s a glimpse into the future of K-Pop as a cultural powerhouse. By merging music with innovative merchandise and interactive experiences, HANTER Global is redefining how fans engage with their favorite artists. The use of ‘Print On Demand’ services for custom merchandise is particularly exciting, as it allows fans to create unique items that resonate with their personal tastes.
What’s Next for tripleS and K-Pop?
As the K-Pop landscape continues to evolve, tripleS is at the forefront, utilizing their app ‘Cosmo’ to create diverse content that enhances fan engagement. Their involvement in the Licensing Fair not only showcased their brand but also emphasized the potential of K-Pop artists as ‘Human IPs.’ Fans can look forward to more innovative projects and collaborations that will further bridge the gap between music and merchandise.
hashtags:#Kpop #LicensingFair2024 #tripleS #KpopExhibition #KpopFuture
artist:트리플에스 tripleS
work: 캐릭터 라이선싱 페어 2024 K팝 특별관 K-Pop Special Exhibition at Licensing Fair 2024
